Job Title: Modern Trade (Key Accounts) Sales Representative – Pet Food

Location: Assigned Territory (Key Accounts: Supermarkets, Hypermarkets, Chain Stores)

Reports To: Sales Manager

As a Modern Trade Sales Representative, you will be responsible for managing and growing pet food sales within key accounts such as supermarkets, hypermarkets, and retail chains. Your role involves building strong relationships with store managers, ensuring excellent product visibility, negotiating
Key Responsibilities:
1. Sales & Account Management
•     Develop and maintain strong relationships with buyers, category managers, and store personnel.
•     Drive sales growth by ensuring regular orders, optimal stock levels, and promotional visibility.
•     Monitor competitors’ activities and suggest strategies to maintain a competitive edge.
•     Negotiate shelf space, pricing, and in-store promotions to maximize brand presence.
2. Merchandising & Stock Management
•     Ensure proper display of pet food products according to planograms.
•     Regularly check stock levels, expiration dates, and product availability.
•     Coordinate with store staff to avoid stockouts and overstock situations.
3. Promotions & Marketing Execution
•     Implement promotional campaigns, such as discounts, bundle offers, and in-store activations.
•     Train store employees on product benefits to enhance sales and customer engagement.
•     Arrange point-of-sale (POS) materials and ensure brand visibility.
4. Reporting & Performance Analysis
•     Track daily, weekly, and monthly sales performance per key account.
•     Provide insights on sales trends, customer preferences, and market feedback.
•     Prepare reports on competitor pricing, new product performance, and promotional effectiveness.
5. Collaboration & Coordination
•     Work closely with the marketing team to align promotions with brand strategy.
•     Coordinate with logistics and supply chain teams to ensure timely deliveries.
Participate in meetings with key account managers to discuss business development opportunities.
Key Skills & Qualifications:
•     Experience: 3+ years in FMCG sales, preferably in pet food or modern trade.
•     Sales & Negotiation Skills: Ability to secure shelf space, negotiate promotions, and drive sales.
•     Communication & Relationship-Building: Strong ability to engage with store managers and decision-makers.
•     Analytical Thinking: Ability to analyze sales data and suggest strategies for growth.
•     Pet Industry Knowledge (Preferred): Understanding of pet food trends and customer preferences.
promotions, and achieving sales targets.